As a fast-growing or VC-backed company, you might not be thinking too much about cash collection.
Actually, while most companies acknowledge the fact that cash is the fuel that powers businesses, few prioritize effective cash collection. And even fewer keep careful track of whether invoices are paid on time —or paid at all. This often results in cash flow issues and businesses struggling to pay their expenses.
You may wonder, should you —as a fast-growing or VC-backed company worry about this?
The answer is: yes, absolutely.
Effective A/R collection is crucial to scale and build a healthy business. And… What’s the point of selling your products or services if you don’t get paid for it?
SafeGraph & Salesloft have been expanding rapidly —while continuously measuring their A/R performance, and we had to ask them about it. Why did they start tracking it? How do they measure it?
In this webinar in collaboration with Chad Wonderling from SalesLoft and Art Nasser from SafeGraph, we deep dive into 4 key metrics you must track to scale: DSO, CEI, A/R aging, and Billing cohorts.
You’ll get everything you need to know on:
Why these 4 metrics are crucial to track
How to calculate and track them
Valuable insights and stories from Chad Wonderling and Art Nasser
2 spreadsheets to get you started on measuring your A/R performance
What our users say about us
Upflow had a drastic impact on our cash collection strategy at Front and makes it easy to reach all of our customers, whether they're an SMB or Enterprise!
We were not only able to simplify our collection processes, but also involve our account managers by giving them deeper insights into their customer debt.
Since starting to use Upflow, we've become a lot more efficient in following up on each client. This helps us build and maintain better client relationships.
I was spending 2 hours a day back then, now it's 2 hours a week.
Thanks to Upflow, we are able to gain real-time visibility into our customer debt and follow up on unpaid invoices if necessary.
Upflow has been a great help for us to save time and reduce our DSO. The platform is easy to use and to implement, we could easily connect it with our existing tools and processes
Our customers are now much more responsive and always know what they need to pay.
Intuitive, effective, and stylistic platform
📅 September 23rd 2021
🕐 On-demand Webinar